Social Media Optimization
Social Media Marketing is the synthesis of traditional internet marketing and SEO strategies with the powerful relationship and brand-building tools of online social networks. Social media has become inextricably tied to the way people experience the web, gather information, and make decisions, so using it effectively is one of the most critical components of a successful marketing campaign.
"Social networking continued to gain momentum throughout 2010, with 9 out of every 10 U.S. Internet users now visiting a SN in a month…1 out of every 8 minutes online is spent on Facebook"-- comScore 2010 U.S. Digital Year in Review
Our Social Media Marketing services leverage the power of social networking sites to increase your exposure, strengthen your brand, manage your reputation, and engage your customers in an interactive dialogue that will bring you a deluge of loyal, targeted traffic
Benefits of Social Media Marketing
Consumers are now more likely than ever to connect with a business through social media, giving you the power to form direct relationships with your customers.
"This year, 68% have become a fan or friend of a product, service, company, or group on a social networking site…" – Experian/Simmons 2010 Social Networking Report
Social Media Marketing gives you a unique opportunity to get priceless feedback and influence the conversation surrounding your products and services. By taking an active role in shaping your relationship with customers, you establish a level trust and credibility that cannot be bought.
Social media's power lies in its inherent ability to create buzz through the viral sharing of content. When your brand consistently offers innovative, high-quality content that people are inspired to pass along to their friends and followers, your website will experience a groundswell of popularity that will substantially boost your bottom line.
Building a Social Media Strategy
Our social media experts work directly with your business to develop a customized strategy that will catapult your business towards success. We specifically tailor each campaign to the needs and goals of your business, utilizing a wide variety of social media platforms to achieve optimal results.
A recent study by Digital Brand Expressions found that 78% of corporations use social media for marketing, PR and sales, but a mere 41% employ a solid strategy to use it effectively.
Each social media platform has specific conventions and strengths. We balance the delicate interplay of multiple platforms to form a cohesive and integrated social media strategy.
Our Social Media Marketing Service
- We build customized profiles on Facebook, Twitter, and other social sites that reinforce the message presented on your website. Professionally written company profiles are search engine optimized, generating high-quality backlinks while strengthening your brand image
- Our experienced programmers develop and integrate unique Facebook applications that will engage your growing online community and distinguish you from your competition.
- We create and syndicate video for YouTube and other video sites, creating buzz through innovative, sharable content. We also integrate photo sharing sites and Power Point slideshows to cover a wide spectrum of media outlets.
- We build a network of interlinked Squidoo lenses, HubPages, and external blogs that encourage customer interaction, maximize your discoverability, enhance your SEO efforts, and connect you with a diverse audience.
- We submit content and press releases to a variety of social bookmarking and social news sites, helping you reach new customers from all corners of the web.
- Your entire Social Media Marketing campaign is managed through our intuitive client interface, making it simple to monitor the impact of your engagement.
Our Social Media Marketing team blends knowledge and experience with a commitment to outstanding results. Our services will help you generate the buzz, widespread exposure, and positive brand identity that will turn your visitors into an interactive community of loyal customers.
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