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PPC Management

Pay Per Click (PPC) advertising is the most immediate and direct method of presenting your message to your target audience. When done correctly, it can multiply your traffic and give your business a competitive web presence overnight. Our PPC management services focus your search engine marketing campaign to maximize your ROI and take the guesswork out of advertising.

Why Use Pay Per Click Marketing?

Effective PPC management is an integral part of your comprehensive search engine marketing strategy. By bidding on the keywords and phrases uncovered through our in-depth research process, search engines will display your ads in the "sponsored results" section of their results pages. The 2010 SERP Insights Study conducted by Performics and ROIresearch found that 92% of searchers click on sponsored results. While traditional search engine optimization strategies take time to gain momentum, a well-managed PPC campaign can bring you targeted traffic immediately. 

Our PPC management services provide you with an easy-to-use portal to monitor and track the results of your advertising campaign. This transparent methodology allows us to agilely adjust your PPC campaign based on performance so you can achieve the highest possible ROI on a consistent basis.

In addition to the rapid influx of visitors to your site, PPC advertising generates a wealth of actionable data to streamline the ongoing process of organic SEO. The information and performance statistics obtained through a well-managed PPC campaign provide valuable insights that will increase the effectiveness of your overall search marketing strategy. PPC advertising also provides your business with an excellent opportunity to expand your marketing efforts to more specific long-tail and local keyword markets, bringing you additional sources of highly targeted traffic and increased revenue potential. 

Professional PPC Management Features:

  • Comprehensive Keyword Discovery and Competitive Analysis – Our search engine experts perform in-depth keyword research to formulate the strongest possible strategy for your PPC campaign, and continually fine-tune and tweak that strategy to deliver optimal results.
  • Account Setup and Management – We handle every aspect of your PPC marketing, from account creation, to campaign and ad group management, and implementation on the major PPC networks like Google AdWords, Microsoft adCenter and Yahoo Search Marketing.
  • Bid Strategy Management – Our advanced bidding methodology utilizes the nuances of each PPC network to create automated and rule-based bidding strategies that minimize your Cost Per Click (CPC) to maximize your exposure and profit.
  • Ad Creation and Landing Page Optimization – We combine professionally crafted ad copy and optimized landing page designs to boost your conversion rate and increase your ROI.
  • Ongoing Performance Analysis – Our easy to use portal allows you to conveniently monitor the success of your PPC advertising as we make continual adjustments to improve your campaign's performance. 

Building Your Brand for Long-Term Success

We are committed to delivering unparalleled results in PPC advertising. By working one-on-one with every client, we're able to implement a results-based strategy specifically tailored to reach your goals and work within your budget. We consistently achieve such stellar results that many of our clients continue to use our PPC management service as their primary source of advertising, long after achieving high SERP ranking through natural SEO. We focus on cultivating long-term, mutually beneficial partnerships built on trust, and we devote the personal attention necessary to fuel your growth and long-term success.

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